The Marketing specialization provides knowledge and opportunities for self-expression in the rapidly changing, innovative and competitive business world. The curriculum is designed to develop conceptual and analytical thinking and creative and communicative abilities to comply with the contemporary market and industry demands.

Marketing is a significant business function that focuses on the needs and wants of the organization’s key stakeholders and target audiences. In other words, building a profitable and ethical bridge among all these parts is a marketing function. The Marketing Department at AUM program is designed to understand consumers and organizations and develop long-run successful marketing strategies that follow the latest managerial and technological trends in the world. It also aims to build a strong collaboration with the local business community and multinational companies for global experiential learning and a high level of academic studies.

During the four year programme, students also acquire practical experience in applying these concepts and methods with the support of departmental advisors.